A Forrester Total Economic Impact™ Study · Commissioned by Apple · June 2026
The Total Economic Impact Of Apple Mac At Work
Cost Savings And Benefits Enabled By Mac At Work
Financial Summary
Key Statistics
Cost Savings And Benefits Enabled By Mac At Work
Source: The Total Economic Impact™ Of Apple Mac At Work, a commissioned study conducted by Forrester Consulting on behalf of Apple, June 2026.
Executive Summary
Organizations prioritize employee productivity, security, and cost efficiency when selecting and deploying endpoint technologies, yet many continue to face device-related friction, growing IT complexity, and increasing demands on performance as workflows evolve. Moreover, as AI-driven use cases place new requirements on hardware, organizations are increasingly re-evaluating how endpoint devices support both immediate performance needs and long-term operational efficiency. This study finds that organizations adopting Mac devices at scale may improve employee productivity, reduce IT support burdens, and strengthen security outcomes; they may also realize lower total cost of ownership as a result of these combined operational and economic improvements.
Apple commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying Mac devices.1 The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of Mac at Work on their organizations.
To better understand the benefits, costs, and risks associated with this investment, Forrester used a mixed-method approach, including in-depth interviews with senior technology leaders and decision-makers and a global survey of 265 respondents.
The Apple Mac At Work Customer Journey
From PC-based friction to a standardized Mac environment
PC-based environments
Interviewees reported that prior PC-based environments introduced ongoing device-related friction driven by performance limitations, inconsistent user experiences, and variability across hardware and software configurations. These factors resulted in lower employee satisfaction and higher IT support and lifecycle management effort. Security and compliance activities required greater coordination and manual oversight, particularly in less consistent environments.
Mac at Work
After Mac adoption, interviewees implemented more standardized endpoint strategies supported by centralized management using Apple Business and enterprise mobile device management (MDM) platforms. Improvements included consistency across devices, simplified provisioning and policy enforcement, and reduced operational variability. Results included more reliable day-to-day employee device experiences, reduced IT support burdens, and streamlined operations at scale.
What is changing now is the financial conversation. Mac devices are still viewed as premium, high-quality devices, but they are increasingly recognized as delivering a lower total cost and greater long-term value compared with comparable PC hardware. — VP of end-user computing, financial services
Analysis Of Benefits & Costs
Key Findings
Analysis Of Benefits
Quantified Benefits
- Improved employee productivity through reduced downtime, more reliable performance, and faster processing and authentication.
- Reduced support and management costs for IT operations.
- Strengthened security posture, reduced risk, and improved business continuity.
- Avoided PC software and support contract costs.
- Reduced energy costs.
- Avoided PC hardware costs.
- Greater residual value recovery.
Analysis Of Benefits
Unquantified Benefits
- Improved employee experience, satisfaction, and talent outcomes.
- Support for high-performance AI workloads and evolving enterprise use cases.
Analysis Of Costs
Costs
- Investments in IT staffing, implementation, and platform management.
- Investments in Mac hardware, support, and endpoint management software to deploy and secure devices at scale.
TEI Framework And Methodology
How the study was built
Forrester aggregated the experiences of interviewees and survey respondents into a single composite organization — a global organization headquartered in North America with approximately 7,500 employees, operating across multiple geographies with a mix of in-office and remote workers.
The 11 interviewees are end-user computing and technology leaders from organizations across industries and geographies that have broadly deployed Mac devices in their environments.
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A Forrester Total Economic Impact Study Commissioned by Apple, June 2026. Talk with a BlueAlly specialist about deploying Mac at work in your organization.
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